Franchise License Agreement Sample

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Franchise License Agreement Sample
49 Editable Franchise Agreement Templates & Contracts ᐅ TemplateLab from

Table of Contents


A franchise license agreement is a legal document that outlines the terms and conditions between a franchisor and a franchisee. It is a crucial document that ensures both parties are protected and have a clear understanding of their rights and obligations.

Section 1: The Parties Involved

This section of the franchise license agreement identifies and provides contact information for both the franchisor and the franchisee. It includes details such as legal names, addresses, and any other relevant information.

Section 2: License Grant

The license grant section outlines the rights and permissions granted by the franchisor to the franchisee. It specifies the scope of the license, including the use of trademarks, trade secrets, and proprietary information.

Section 3: Franchise Fees

This section covers the franchise fees that the franchisee is required to pay to the franchisor. It includes the initial franchise fee, ongoing royalties, and any other fees or payments outlined in the agreement.

Section 4: Territory

The territory section defines the geographical area in which the franchisee is granted the exclusive right to operate. It may specify a specific location or a broader region, depending on the agreement.

Section 5: Term and Termination

This section outlines the duration of the agreement and the conditions under which it can be terminated. It may include provisions for renewal or extension of the agreement, as well as the rights and obligations of both parties in the event of termination.

Section 6: Operating Standards

The operating standards section establishes the guidelines and requirements for the franchisee’s business operations. It covers areas such as branding, product quality, customer service, and compliance with relevant laws and regulations.

Section 7: Advertising and Marketing

This section addresses the marketing and advertising obligations of both the franchisor and the franchisee. It outlines the required marketing contributions, advertising guidelines, and any restrictions or limitations on marketing activities.

Section 8: Training and Support

The training and support section outlines the franchisor’s responsibilities in providing initial and ongoing training to the franchisee. It also covers any additional support services, such as operational assistance, technical support, or access to proprietary systems.

Section 9: Intellectual Property

This section protects the intellectual property rights of the franchisor, including trademarks, copyrights, and patents. It establishes the franchisee’s obligations to respect and maintain the integrity of the franchisor’s intellectual property.

Section 10: Dispute Resolution

The dispute resolution section provides a framework for resolving any conflicts or disputes that may arise between the franchisor and the franchisee. It may outline the steps for mediation, arbitration, or litigation, as well as any applicable jurisdiction or governing law.